Memco has created the platform for the next big wave where web commerce, virtual browsing, shopping and other internet activities will be presented in 3D. Mia's advantage is its high quality, compact size, interactivity and full customization—the user can not only view the content but view it in different environments, applications and settings.

Sell with conviction, buy with confidence™

Finally, our web commerce solution can be applied to conducting sales on a one-to-one basis on the web! Based on recent studies, buyers of products costing more than $50,000 are reluctant to purchase by phone or on the web. These higher ticketed items are primarily industrial, automotive parts, medical equipment and like products that require sales people to have face-to-face meeting with prospective buyers. Obviously video conferencing has been adopted for some time as a means for sales people to stay in touch with customers. We are confident that Mia provides such advantage to sales channels. Sales agents can setup online video conference and demonstrate their product in 3D, online and in real-time. They can rotate, zoom-in, disassemble and reconstruct the product while the customer is viewing it all and simultaneously video conferencing with the sales agent.

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Architectural Firms

It is always a challenge for architects to convey their vision to their prospective client in a tangible and visually friendly way. Sure, there are preset animated clips that can be created—we have that already—but what if the client wants to see it from a different angle, with another facade or other shades of color? What if it is imperative to see the entire project in the context of surrounding buildings, at different times of the day, or to recreate traffic patterns in the surrounding area? These and other related issues can create barriers to what can otherwise be a successful project.

Welcome to the hectic world of architect-client relationship. This is where MiaArchitecture comes into play. You can create the various designs—in Mia or other professional architectural software—and allow the client to not only view from all angles but also to participate in the final decision in a more educated manner.

We believe that MiaArchitecture represents a new wave: a high-quality fully interactive environment where the potential client can roam anywhere and view the project from any given angle, inside or out. Whether working on residential, commercial or public projects, small or large, the challenge is the same: enabling the clients to grasp and visualize the design concepts. MiaArchitecture helps architects meet the challenge of communicating their ideas to their clients down to the smallest details.

Real Estate Developing Companies

The real estate developing company’s issue is more acute: how to best and efficiently sell their product that for all practical purposes is not built yet? The real estate developing companies—depending on their size—either go to outside advertising and marketing agencies or resort to in-house aid for their sales drive. We believe that MiaArchitecture offers the most economical, effective and visually pleasing channel of selling real estate that is in development or predevelopment phase.

Buying a property is ultimately about feeling a sense of connection with an environment. MiaArchitecture creates that perfect life-like environment, allowing prospective clients to experience a sense of aspiration and belonging. MiaArchitecture delivers a complete suite of packages developed specifically for configuring all the various aspects of real estate sales.

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A host of tools specifically developed for the automotive industry. Once components are developed and created from 3D CAD files in MiaTools Pro, they are then imported into MiaMobile. This is where the car is "put together", and it becomes "alive". Doors are opened and closed, headlights are turned on and off, environments are created and the steering wheel turns where the road bends. The prospective buyer will see and feel the strength of the brakes when applied at high speeds. They will test the car on winding roads or on the motorway!

Basically MiaMobile offers a life-like experience of test driving a vehicle, but this is just part of the story. It also serves as a complete car configurator, from engine choices to the leather hide, from sports seats to ski rack and other accessories. You can view the vehicle in the showroom or take it for a ride on the Nurburgring racing circuit!

Additionally, MiaMobile serves as a comprehensive training platform for the automotive industry. The high cost associated with training technicians on a global scale when a manufacturer introduces a new model, or when a mid-cycle design change takes place, MiaMobile provides the most cost effective and extensive solution in this venue as well. The entire mechanical and non-mechanical parts are catalogued in 3D and the relational database is created. The users are then privy to a complete visual system in 3D with segmented or complete animation. All of this in high quality, real-time and life-like manner.

Hence, a total system approach is devised and developed where issues relating to sales and marketing as well as knowledge management are addressed and resolved in one single package: MiaMobile.

One of the most difficult aspects of selecting a piece of furniture is: which furniture? Then, the second question that pops up: would it go with my existing furniture? Where would I place my new furniture? Which fabric should I select? The questions are numerous and the types of furniture limitless.

That’s where MiaFurniture comes in. A service furniture manufacturer would offer to their customers worldwide. MiaFurniture is designed with the needs of the furniture industry in mind. The high quality 3D visualization provides life-like reality to the environment created. The ease with which the user can move in the 3D space, view the furniture up close, move the furniture around creates more of an engagement and relationship than one can have in a showroom.

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